These 40's started as a side project when I started making the hoodies so that each person's purchase felt individualized with the 40 of their choice, that would only be used on their clothing purchases. It's continued through several batches of hoodies, but has taken on a deeper meaning for me seeing how my friends, family, coworkers, and customers attach themselves to a certain 40 and why they decided on that one. I have made these 40's across the globe, at home, on the bus, at the bar, the park, everywhere you could possibly imagine, and in many ways these have become my proudest production as 40.